How to Set Up Adsense Native Ads – In feed ads and In Article ads

Setting up native ads for AdSense can be a bit confusing if you're not familiar with the process. However, it's a great way to monetize your website and can provide a good stream of income if done correctly. 

Google Adsense is a program that allows website owners to display advertising on their websites.

What are Google Native Ads?

google adsense account

It is a form of advertising that is placed in a user's feed. The ad will match the look and feel of the website or app, which creates a more seamless experience for the user.

Advertisers can select where to place their ads, and then set targeting criteria such as demographics and interests. These Native Ads are also designed to be compliant with Google's ad policies.

There are two types of ads available through the Google Adsense program: text and image. In addition to text and image ads, Google has now introduced Native Ads.

Benefits of Google Adsense Native Ads

Native Ads are similar to text and image ads, but they are designed to look like the content of the website on which they are displayed.

This means that they will match the color scheme and design of the website, and they will be formatted to fit into the space available on the page.

Native Ads can be used to promote anything from products to services to websites.

They are a great way to increase traffic and sales, and they can also help to improve the visibility of a website.

Use this steps to get started: 

1. Decide where you want to place your ad unit. 

You can place it in the header, sidebar, or post content area of your website. 

2. Log into your AdSense account and create a new ad unit. 

Select "Native Ads" as the type, then choose the size and location you want on your website. 

3. Copy the code generated by AdSense and paste it into the desired location on your website. 

4. Save your changes and preview how the ad will look on your site. 

Types of Adsense native ads-

1. Native In-article ads
2. Matched Content

Native in-feed ads

Google Adsense is testing a new ad format that will place ads directly into publisher's RSS feeds.

The ads, called "Infeed Ads", are designed to look like native content within the feed and will be marked as "Sponsored Links"

Native in-article ads and Native in-feed ads are new types of Adsense native. But matched content ads have been there for ages. 

I guess you're already familiar with Adsense Matched Content.

Google Adsense In Feed Ads placement, design, and settings can be very beneficial to your website or blog. 

Placement of the ad is key to getting people to click on them. You want them to be in a spot where people will see them, but not so intrusive that it takes away from the content of your website.

 The design of the ad should also be considered. You want it to match the look and feel of your website or blog. The settings for the ad can also be tweaked to get the most out of them.

Google is testing a new placement for Adsense in-feed ads. 

Ad placements are now above the fold, and they are taking up more real space on the screen. 

The redesigned ad unit is rectangular, and it has a blue background. 

The ad unit has a text title, and it also includes images and buttons.

The new design looks sleek and modern, but there are some concerns about how it will affect user experience.

 Some people have already noticed that the ads are pushing content down, and they are worried that this will cause people to abandon the site. 

Others have raised concerns about the amount of space that the ads are taking up.

Google is defending the redesign, saying that it provides more space for content. They also argue that users will be more likely to click on the ads because they are placed above the fold.

To set up Native in feed ads, Publishers can sign up for the program through the Adsense interface.

Google has not yet released information on how the ads will be priced or what percentage of revenue publishers will earn.

The move follows Facebook's introduction of sponsored posts in users' news feeds and Twitter's introduction of Promoted Tweets.

It is not clear at this point how effective these new formats are for advertisers, but they provide another way for brands to reach potential customers.

Native In-article ads

This is a new type of ad format shown in between the content or paragraph of your pages.

Benefits to Use In-article ads

Google Adsense Native In-article ads offer a number of benefits for both publishers and advertisers. These include: 

For Publishers: 

-Increased Revenue: In-article ads are placed between paragraphs, which means they are more likely to be seen by readers than traditional banner ads. 

This leads to increased revenue for publishers. 

-Better User Experience: Ads that are seamlessly integrated into the content of a website are more likely to be seen as less intrusive by users. This leads to a better user experience and increased engagement with the site. 

-Ease of Setup: Setting up in-article ads is quick and easy. There is no need to create new ad units or adjust your code. Simply enable in-article ads in your Adsense account and you're good to go.

Best for mobile monetization with smaller screens because they are full-width adsense ads.
It is Google Optimized- to ensure these ads perform well on sites and web pages. When you allow google to optimize it the choose best colours, fonts and style.

How to Enable Native In-article ads for Adsense

Enabling it is easy, just after Google Adsense login, navigate to My ads Option and select ads native ads. Tap on +New ad unit

Three options will pop up namely:
1.Text & Display Ads
2. In-feed ads
3. In-article ads

Tap the select button from In-article ads menu.

Name your In-article ad unit and customize to fit your article page design.
ads native ads

How to customize your in-article ads

1. Choose the width of the ad unit by pulling it from the upper right-hand side of the native ads
2. In Global options,  on/off toggle button to enable selected display ads. 

CPM (for impressions) may be very low for only in Article ads. Turn toggle button ON to increase CPM and allow Display ads show on In-article ad units. 

This makes in-article ad unit show a mix of ads, display ads and  In-article ads.
3. Another checkbox is available for Google-optimized styles option that we talked about earlier.

 Select it to allow google play with the styles.

Finish by tapping Save to Get Code Button, to get ads code which you will copy and put in the HTML of your site below the first two paragraphs. The report section is used for tracking performance.

In-feed Ads

In-feed ads are a relatively new form of advertising that appears as a sponsored message in a user's social media feed. They differ from traditional online ads in that they are specifically designed to be integrated into the user experience, and thus are less intrusive and more likely to be noticed and clicked on. 

In-feed ads are often used by social media platforms to generate revenue, and can also be used by brands to promote their products or services.

Benefits of In-feed Ads

In-feed ads are a relatively new form of advertising, but they offer a few key benefits that make them worth considering. 

First, in-feed ads are unobtrusive. 

They appear as small snippets of text or images that are embedded within the content of the website or app, and they don't take up a lot of space so they don't disrupt the user experience.

 Second, in-feed ads are highly targeted. Because they are embedded within the content of a website or app, they can be more narrowly targeted to reach specific audiences based on their interests and demographics. 

This makes them more effective than traditional advertising methods like TV commercials or print ads. 

Finally, in-feed ads are affordable. They usually cost less than other forms of online advertising, making them an attractive option for small businesses and startups.

How to Enable In-feed ads

In-feed Ads is a Google Adsense feature that allows you to place ads inside of articles on your website to make money with google ads. 

This can be an effective way to monetize your website and increase your revenue. To enable In-feed Ads, follow these steps:

1. Log in to your Google Adsense account and click on the "My Ads" tab.

2. Click on the "In-Feed Ads" tab and then click on the "Enable In-Feed Ads" button.

3. Copy the code provided and paste it into the HTML of the article where you want the ad to appear.

4. Save the changes and preview the article.

5. If everything looks good, click on the "Publish" button and your ad will start displaying in articles across your website.


Setting up Adsense Native Ads is a fairly easy process that can be completed in a few minutes. The ad units are unobtrusive and can help you to generate additional revenue from your website. Thanks for reading!

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