How to find competitor backlinks: Best strategies for link building

In order to improve your website's ranking, it is important to know how to find your competitor's backlinks. Backlinks are incoming links to a webpage. They are an important factor in search engine optimization (SEO) because they show the popularity of a site. The more backlinks a site has, the higher it will rank in search engine results pages (SERPs).

What is competitor backlinking?

Competitor backlinking is a process where competitors link to each other's websites in order to improve their own search engine rankings. The links act as a vote of confidence for the linked-to website and can help to increase its authority in the eyes of Google and other search engines.

Competitor backlinking can be a beneficial strategy for small businesses that are trying to improve their search engine optimization (SEO) efforts. By linking to high-quality websites, businesses can improve their own ranking and visibility. However, it's important to only link to websites that are relevant to your business, as linking to irrelevant sites can actually hurt your ranking. 

If you're thinking about using competitor backlinking as part of your SEO strategy, it's important to keep an eye on your competitors' linking habits.

Types of competitors

There are two types of competitors for backlinks: domain level and page level.

1. Domain-level competitors:

They are other websites in your niche that are trying to rank for the same keywords as you. To get an idea of who your domain-level competitors are, do a Google search for your target keyword and look at the websites that come up on the first page. 

2. Page level competitors 

They are the individual pages on those websites that are also trying to rank for that keyword.


To find out what backlinks your domain level competitors have, you can use a tool like Moz's Open Site Explorer. Just enter in their URL and it will show you all of the backlinks that they have. To find out what backlinks your page level competitors have, you can do a Google search for "" (replace "www.

How to find your competitor's backlinks?

find competitor backlinks

There are a few ways to find out what backlinks your competitors have. In order to find your competitor's backlinks, the first step is to identify your competitors. You can do this by conducting a simple Google search for your keywords and seeing who ranks above you. Once you have identified your competitors, visit their website and look for any links that they may have to other websites. 

These links are typically located in the footer or header of the website. If you cannot find any links on the website, you can try using a tool like Moz's Open Site Explorer to see if there are any backlinks pointing to the website.

 MozBar is a free toolbar that shows you the number of backlinks a website has. To use it, simply install the toolbar and then visit your competitor's website. The number of backlinks will be displayed in the toolbar.

How do you build backlinks: Competitor backlinks opportunities:

There are a few key ways to build backlinks, which are crucial for any website looking to rank higher on search engine results pages. 

Not all backlinks are created equal. To get the most benefit from backlinks, make sure to get links from high-quality websites that are relevant to your niche.

Building backlinks takes time and effort, but it can be well worth it if you're serious about growing your blog's traffic. Follow the tips above and you'll be on your way to more traffic and higher search engine rankings in no time.

1. Guest blogging

This involves writing content for other websites in your industry, with a link back to your own site included in your author byline. Not only does this help build brand awareness for your website, but it also gets you quality backlinks from high-traffic sites.

2. Be active in online forums

Another great way to build backlinks is to participate in online forums and include a link to your website in your signature. This helps get your website in front of potential customers and clients who may not have otherwise found it. 

3. Submit articles to directories

You can also submit articles to article directories with links back to your site. These directories provide high-quality content that can help improve your website's search engine ranking while also getting you valuable backlinks.

This not only helps to increase your visibility and exposure but can also lead to increased traffic and sales. 

When submitting articles to directories, be sure to include a resource box that contains a link back to your website. 

This will help to ensure that people who read your article will be able to visit your site. In addition, be sure to choose relevant keywords for your resource box so that people searching for information on the topic of your article will be able to find it easily.

By taking the time to submit articles to directories, you can help improve your website's search engine ranking and drive more traffic and sales.

There are a number of directories that offer quality backlinks for blogs. Here are some of the best:

1. Google My Business: 

This directory is a great way to get backlinks for blogs because it is run by the world’s largest search engine. In order to get listed, simply create a free business listing and include a link to your blog in the website field.

2. Yahoo! Directory: 

This directory has been around for many years and is still one of the most popular ways to get backlinks for blogs. In order to get listed, simply submit your blog URL and pay the listing fee.

3. DMOZ:

 This directory is run by volunteers and is completely free. In order to get listed, simply submit your blog URL and wait for it to be reviewed and approved by an editor.

4. Blog commenting:

If you're looking to build backlinks to your blog, one of the best ways to do it is through commenting on other blogs. By leaving thoughtful and insightful comments, you can not only create valuable backlinks but also create relationships with other bloggers in your niche. See our how-to get backlinks to your blog.

Here are a few tips for building backlinks through blog commenting:

1. Find blogs in your niche that allow comments. Not all blogs have comments enabled, so you'll need to find ones that do. A quick Google search should help you find some options.

2. Read the post carefully before commenting. This will ensure that your comment is relevant and adds value to the conversation.

3. It should be concise and straight to the point. Don't write a novel in the comments section!

5. Become a resource person on HARO

If you want to know how to build blog backlinks, then becoming a resource person on HARO is a great way to start. By becoming a resource person, you will be able to help journalists with their stories and in return, they will link back to your blog.

To become a resource person on HARO, simply sign up for their mailing list and start responding to queries that you are qualified to answer. When you respond to a query, be sure to include a link back to your blog so that the journalist can see your work. 

If you provide quality information and are responsive to queries, then you should start seeing results in the form of backlinks from high-quality publications. This is a great way to build authority and increase traffic to your blog.

6. Using Ahref

One great tool for creating backlinks is Ahref. In this article, we'll show you how to use Ahref to create backlinks and improve your website's SEO.

How to use Ahref for backlinks

To start, sign up for a free account with Ahref. Once you've done that, enter your website's URL into the "Site Explorer" tool. This will give you an overview of your website's current backlink situation.

Next, click on the "Backlinks" tab. Here, you'll see a list of all the websites that link to yours.

The best ways to use your competitor's backlinks (Backlinks analysis)

If you're looking to improve your search engine ranking, one of the best things you can do is take a look at your competitor's backlinks. By understanding how your competitors are using backlinks, you can adapt your own strategy to get ahead.

Here are some of the best ways to use your competitor's backlinks:

1. Look at the quality of their links. If your competitor has high-quality backlinks from authority sites, that's a good sign that they're doing something right. Try to get similar links for your own site.

2. Identify the most valuable backlinks. These are the links that come from websites with high PageRank or traffic levels and are dofollow links, work hard to get backlinks from these sites.

3. See where their links are coming from. If most of their links are coming from guest blog posts or directory listings, that's a good indication of where you should be focusing your efforts. By looking at where your competitor's links are coming from and trying to get links from those same sites.

3. Check out the anchor text they're using and apply a similar strategy.

4. Reach out to the site owner where your competitor gets their backlink and ask if they would be willing to link to your site as well.

5. If you have a similar piece of content that is better than what your competitor has, you can also contact the site owner and ask them to replace their link with yours.

6. Find broken links on your competitor's site and offer to replace them with links to your own site. This is a great way to get high-quality backlinks without having to ask for them directly.

How to improve your own backlink strategy

If you're serious about improving your backlink strategy, there are a few key things you can do. First, take a look at your current backlinks and analyze where they're coming from. Are they coming from high-quality websites? If not, it's time to start looking for new link opportunities.

Second, focus on building relationships with other webmasters and bloggers in your niche. By developing these relationships, you'll be more likely to get high-quality backlinks. Finally, make sure that the content on your website is top-notch. This will give people a reason to link to your site.

By following these tips, you can improve your backlink strategy and start seeing better results.

How to buy backlinks for SEO

If you're looking to improve your SEO, one of the best ways to do so is to buy backlinks. By buying backlinks, you're essentially paying for a link from another site that points back to yours. This is a valuable way to improve your SEO because it's a sign of popularity and trustworthiness. Here are some tips on how to buy backlinks for SEO:

1. Look for quality over quantity. It's better to have fewer high-quality backlinks than many low-quality ones.

2. Research the site before you buy a link. Make sure that the site is reputable and that its content is related to your own.

3. Buy links from sites with a good PageRank. The higher the PageRank, the more valuable the link will be.

4. Use anchor text that's relevant to your site.


A strong backlink strategy is essential for any website looking to rank higher in search engine results pages. Backlinks provide a valuable signal to search engines that your site is relevant and trustworthy, which can lead to higher rankings and more traffic. Building backlinks can be a challenging and time-consuming task, but it is worth the effort for any site that wants to improve its visibility and reach. With our guide, you can find competitor backlinks and use them to grow your site.

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